With a heritage built on service and sustained by innovation, American Express is a global services company that provides customers with access to products, insights and experiences that enrich lives and build business success.
In 2010, as a result of some extensive internal surveys, American Express concluded that coaching was not a common practice in their organization, so they set out with the goal to develop a coaching culture on a global scale. After an extensive vendor search, they chose to partner with Bluepoint to lead the initiative.
Our mandate was to design a coaching program that would build on their internal leadership work they had already done, so that participants would have a sense of continuity and common language.
The coaching program developed with Bluepoint consisted of prework, assessments, workshops, weekly virtual lessons and webinars has been delivered to almost 3000 leaders in 15 different countries that include US, Canada, Brazil, Argentina, Mexico, England, Germany, Italy, France, Spain, Japan, Australia, India, Singapore, and Malaysia. The program has been translated into seven different languages to accommodate the multicultural workforce of American Express.